Job Description

Purpose of Role

The Regional Sales Manager (RSM) is responsible for driving revenue growth across both direct and channel sales within an assigned multi-state territory. The RSM cultivates relationships with end-users and partners to promote the Tait product portfolio, develops pursuit strategies, supports system integrators and dealers, and meets annual sales targets. This role requires consultative solution-selling expertise and a strong understanding of the public safety, utilities, and critical communications verticals. The RSM role reports to TAM's National Sales Director-USA.

Scope of the Role

• Lead business development efforts across assigned verticals, including public safety, utilities, and transportation.
• Manage relationships with key accounts and channel partners to ensure alignment with Tait's go-to-market strategy.
• Act as a trusted advisor to customer stakeholders, understanding operational and technical needs.
• Support all routes to market: Tait Direct, Authorized Dealers, System Integrators, and Distributors.
• Identify, qualify, and pursue new business opportunities, including RFPs, competitive displacements, and strategic expansions.
• Conduct territory planning and account segmentation aligned with Tait's growth objectives.
• Deliver professional presentations and product demonstrations to customers and partners.
• Coordinate cross-functional resources, including marketing, sales engineering, services, and operations, to ensure customer success.
• Maintain high standards of customer and partner satisfaction.
• Forecast, track, and report pipeline development, sales performance, and competitive positioning.
• Meet or exceed assigned orders and margin targets.
• Represent Tait at trade shows, conferences, and industry events.
• Serve as the voice of the customer to internal product and engineering teams.

Performance Measurements

• Sales quota attainment and revenue growth within the assigned region.
• Increase in deal registrations and qualified pipeline opportunities.
• Expansion of Tait brand awareness and market penetration.
• Partner enablement activity (training, co-marketing, certifications).
• Timely and accurate CRM updates and reporting.
• Customer and channel partner satisfaction ratings.

Specific Expertise

• 10+ years of proven success in outside sales, with a minimum of 5 years' experience in Land, Mobile, Radio, or directly related technology.
• Experience selling and interacting with partners and end-user customers.
• Strong skills in communication, presentation, and business acumen.
• Expertise in the sales process, territory management, and building strategic relationships in a diverse customer base across a large territory while contributing to product and service development, accurate forecasting, and achieving sales targets.
• Must be an aggressive self-starter with the ability to articulate Tait's product and business strategies and create the demand to grow the Tait brand.
• Minimum 8 -10 years of customer direct and channel sales experience in technology sales.
• Skilled in the use of CRM.
• Up to 70% travel.

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