Job Description

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Regular or Temporary:

Regular

Language Fluency: English (Required)

Work Shift:

1st shift (United States of America)

Please review the following job description:

Convey thought leadership and expertise in the Community Engagement Marketing space to deliver best-in-class localized Truist brand experiences in priority markets. Leverage relevant Truist-wide and brand experience assets to drive distinctive, business-strategy aligned client, prospect, and community engagement that grows brand consideration with specific target audiences.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Following is a summary of the essential functions for this job.

• Develop and implement plans to execute business and enterprise marketing strategies and plans.

• Work with Client Marketing Management, Centers of Excellence, and business leaders and managers, to deliver marketing programs to clients and prospects in local business markets and across the enterprise.

• Manage multiple sponsorship property relationships with responsibilities including but limited to fulfillment of all contractual assets, budget management, execution of strategic marketing programs to deliver on company goals and objectives, measurement and reporting on performance, etc.

• Identify, research, analyze, recommend sponsorship opportunities (e.g., sports and entertainment properties, nonprofit organizations, goodwill, CRA, events, media programs) to management.5.

• Lead complex and visible projects with notable risk and complexity. Make decisions within established policies, procedures, and established objectives.

• Identify and resolve technical, operational, risk management, business, and organizational challenges.

• Develop and execute marketing programs to support the advancement of Truist's purpose including but not limited to programs that enhance teammate and client experience and promote community engagement and volunteerism.

• Exercise judgment based on the analysis of multiple sources of information.

• Impact a range of client, operational, project or service activities within own team and other related teams.

QUALIFICATIONS

Required Qualifications:

The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Bachelor's degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training

• 4+ years of related experience or an equivalent combination of education and experience

• In-depth knowledge of principles, practices, theories, and/or methodologies associated with the Marketing discipline (e.g., Marketing P's, Market research, analytics, digital)

• Experience managing projects or project work streams

• Experience with Salesforce or CRM systems

• Knowledge of the clients and industry's competitive landscape and the factors that differentiate Truist and its competitors in the market

• Ability to interpret and explain complex information to a range of audiences and build consensus among different stakeholders

• Proficient in Microsoft Office

• Ability to work independently and receive minimal guidance

• Deliver marketing programs on budget and on time

• Strong personal presence

• Other duties, as assigned

Preferred Qualifications:

• MBA or Master's degree in related field

• B2B marketing or sales experience

• 6+ years of related experience

• Previous experience in financial services, retail or packaged goods industries

• Consumer/Commercial/Corporate/Wealth banking client, relationship, product and/or segment marketing experience

• Client services or hospitality experience

OTHER JOB REQUIREMENTS / WORKING CONDITIONS

Sitting

Constantly (More than 50% of the time)

Standing

Frequently (25% - 50% of the time)

Walking

Frequently (25% - 50% of the time)

Visual / Audio / Speaking

Able to access and interpret client information received from the computer and able to hear and speak with individuals in person and on the phone.

Manual Dexterity / Keyboarding

Able to work standard office equipment, including PC keyboard and mouse, copy/fax machines, and printers.

Availability

Able to work all hours scheduled, including overtime as directed by manager/supervisor and required by business need.

Travel

Up to 50%

General Description of Available Benefits for Eligible Employees of Truist Financial Corporation: All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits, though eligibility for specific benefits may be determined by the division of Truist offering the position. Truist offers medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax-preferred savings accounts, and a 401k plan to teammates. Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full-time or part-time status) during their first year of employment, along with 10 sick days (also prorated), and paid holidays. For more details on Truist's generous benefit plans, please visit our Benefits site (

. Depending on the position and division, this job may also be eligible for Truist's defined benefit pension plan, restricted stock units, and/or a deferred compensation plan. As you advance through the hiring process, you will also learn more about the specific benefits available for any non-temporary position for which you apply, based on full-time or part-time status, position, and division of work.

Truist is an Equal Opportunity Employer that does not discriminate on the basis of race, gender, color, religion, citizenship or national origin, age, sexual orientation, gender identity, disability, veteran status, or other classification protected by law. Truist is a Drug Free Workplace.

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Job Tags

Holiday work, Full time, Part time, Local area, Shift work, Day shift,

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