Job Description
The Marketing and Campaign Coordinator plays a key role in promoting the nonprofit’s mission, programs, and impact through strategic development and donations, communication and outreach efforts. This position will execute marketing plans, capital campaign coordination/administration, social media, content creation, and branding to engage stakeholders, attract donors, and increase community awareness. Execute marketing strategies aligned to advance Journey21’s mission and goals.
Key Responsibilities:
Fundraising & Donor Engagement Support
- Capital Campaign – administrative and back-off management of donor information.
- Donor Appreciation/Fund Development process ownership.
- Coordinate mailings – mail merge/send letters.
- Write thank you template letters.
- Create and execute from Donor/Grant Appreciation Matrix plan.
Brand Management
- Maintain brand consistency across all marketing materials, digital platforms, and communications.
- Collaborate with leadership to enhance visibility and positioning within the community.
Content Creation & Communications
- Write press releases, media pitches, and talking points for public relations efforts.
- Communications plans
- Create a crisis communication plan.
- Create compelling content for websites, newsletters, social media, blogs, and print materials.
- Grant and print material storytelling initiatives to highlight program success stories and donor impact.
Website, Digital Marketing & Social Media
- Oversee website updates and ensure content is current and engaging.
- Email Campaigns - Biweekly Eblasts
- Manage social media accounts (Facebook, Instagram, LinkedIn, X, etc.), including content planning, posting, and engagement.
- Monitor social media trends and analytics to optimize outreach strategies.
Event Promotion & Community Outreach
- Major Event Coordination and Support
- Event Flyers – Chili Fest, Partnership Fair, Ability Showcase, anything for Programs & Outings
- Gala – all on-line and printed material, including Design Work
- Golf Outing – all on-line and printed materials, including Design Work
- Lead event committees (golf and gala) - Take notes, ensure follow-up.
- Manage Event software (Trellis) and landing pages for all events, outings and clubs.
- Goal is to increase our engagement level for our programs outings and clubs by 25% in 2025.
- Design and execute marketing plans for fundraising events, workshops, and community programs.
- Newsletters
- Bi-monthly Newsletter for Enrichment Center Director
- Quarterly Newsletter for CEO
- Develop promotional materials such as flyers, brochures, and event signage.
- Foster relationships with community partners, media outlets, and sponsors to expand outreach efforts.
- Assist in managing Volunteer Program
- Coordinate fostering a solid volunteer program – newsletter and opportunities, etc.
- Letter of Application Receipt and Welcome Letter
- Website Applications
Analytics & Reporting
- Donor and Volunteer Database Management
- Data entry into Bloomerang & Bloomerang Maintenance
- Scrub current databases for accuracy/duplication - annual appeal for accurate information.
- Manage transition to new software system.
- Database management of Gala, Golf Outing and Event/Outing/Clubs 70-90 event uploads per quarter
- Data Analytics
- Review all data points needed.
- Scrub system data for accuracy/current information.
- Create reports, analytics, and information.
- Track and analyze marketing performance metrics, including website traffic, social media engagement, and email open rates.
- Provide insights and recommendations to improve outreach effectiveness.
- Prepare reports for leadership and board members on marketing impact.
Preferred Qualifications & Skills:
- Bachelor’s degree in marketing, Communications, Public Relations, or a related field.
- Experience in nonprofit marketing, digital marketing, and community outreach.
- Strong writing, editing, and storytelling skills.
- Proficiency in database management and CRM programs.
- Proficiency in social media management, email marketing platforms, and website content management systems.
- Graphic design experience (Canva, Adobe Creative Suite) is a plus.
- Ability to manage multiple projects and meet deadlines and work in a fast-paced environment.
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